Lill Bill is a smaller lure than other general minnows, has a size that makes it easy for bass to bite, and achieves high-pitch action just by retrieving. When simply retrieving with a minnow, there is often little resistance and no lure response, but the characteristic wide lip firmly grasps the water and allows you to feel the lure’s movement during the retrieval. The charm of Lill Bill is that it has the ability to catch fish just by retrieving. Although it has a small, slim body, it is designed with a moving center of gravity and has proven long-distance casting performance. The swimming range falls between 0.5 to 1 m, and it is a lure designed to be easily used by bank fishermen.

Crankbaits are one type of lure that can be used just by retrieving, but in high-pressure locations and clear water, their appeal is too strong and bass may see through them.
 In those moments, Lill Bill comes in handy and has just the right amount of appeal, not too strong like a crankbait, but not too weak to be noticed by bass. It is a savior-like lure that can be used in situations when other lures cannot.