So named because of its unique composition, the Circuit Vibe uses circuit board material overlaid with metal, with its low center of gravity achieved by the placement of extra metal on its belly. With this vertical posture it rises quickly, and can entice Bass without raising it too far from the bottom. When lift and fall retrieving, even when the Bass won't chase other lures that require a faster retrieve, the Circuit Vibe can be worked longer in the ‘kill zone’, where the Bass can prey on it.

In addition, by stabilizing the posture of the Circuit Vibe, the tangling of the line on the hook is reduced, and the stress of tangling the line due to lift and fall is lessened.