Swimming Action

1. Full size shallow crank aiming for big bass with natural action that is not too strong

The Zeruch is naturally appealing with a subtle roll action and near-silent running inherited from the Wild Hunch series: Japan’s best-selling crankbait line. Larger than most shallow cranks, the Zeruch boasts a length of 72mm, much larger than the standard 55mm baits out there. Couple that with longer casts and you have a bait that can target bigger fish from distance with a full-size bait and bite-inducing, natural action. So, when you want to catch a shallow big bass with a full-size crankbait, but the action can't be too strong, the Zeruch is ready to come out to play.

2. Shallow crank that achieves both impressive flight distance and high buoyancy

Another offering by the legendary Morizo Shimizu who is a former B.A.S.S. ELITE, the 7.2cm (2.8”) Zeruch crank is a powerhouse lure. It boasts air resistance that is reduced by thinning the tail while adopting a fixed-weight center of gravity. It achieves both superior flight distance and high buoyancy, both of which are indispensable for shallow cranks. Longer casts don’t put extra pressure on bass that are lurking in shallow areas and may already be skittish. And thanks to the fixed-weight center of gravity, the Zuruch quickly gains posture and is excellent in swimming ‘from the splash’. It's very effective when bites are concentrated at the beginning of the retrieve, such as cover cranking and twitching.